Looking for style inspiration this summer? There’s only One Direction!

5 september 2012

This month, former X Factor contestants One Direction became the first British group to go straight to the top of the US music charts with their debut album. Harry and the boys managed to shift 176,000 copies of Up All Night, which only reached number two in the UK charts back in December. Another British boy band, The Wanted, are also enjoying chart success in the US. Earlier in March, they became the highest-charting UK boy band in the US singles chart after they reached number five with Glad You Came.


“There hasn't been sustained success by a British boy band until this year,” said Paul Williams from industry magazine Music Week. “Now we're in this strange situation where there's not one, but two boy bands doing extremely well in America." However, it’s not just their music that’s getting noticed – the boys are receiving praise stateside for their sense of style, as much as for their musical success. Along with their silky smooth vocals and baby faces, One Direction score serious style points. Their colour-coordination is very strong, and you’ll never see a single clashing shade. Smart tailoring, fitted shirts, nautical stripes, and skinny lapel blazers all hint at the English gentleman – a look that has stolen many a young American heart. By rocking labels like Superdry– which offers vintage American fabrics with a touch of Japanese design flair – One Direction have specialised in a look that’s squeaky-clean yet fashion forward.

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